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What is the purpose of Secondary Research? Give examples of what type of secondary research we would use to know how Air Canada and WestJet

  1. What is the purpose of Secondary Research?
  2. Give examples of what type of secondary research we would use to know how Air Canada and WestJet flights are doing in the market, what customers and/or other important stakeholders are saying about them and what kinds of strategic issues they are facing or are likely to face in the near future.

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