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What is the purpose of secondary research? What are examples of secondary research we can use for AirCanada and Westjet to give people an understanding

  1. What is the purpose of secondary research?
  2. What are examples of secondary research we can use for AirCanada and Westjet to give people an understanding of how these companies/brands are doing in the market, what customers and/or other important stakeholders are saying about them and what kinds of strategic issues they are facing or are likely to face in the near future.

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