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What is the reason that marketing needs organizational strategic perspective? Question 9 options: a) Marketing department needs more resources b) Marketing performance needs to contribute
What is the reason that marketing needs organizational strategic perspective? Question 9 options: a) Marketing department needs more resources b) Marketing performance needs to contribute to achieve a company's goals c) The goals of marketing program is always equal to a company's goals d) To attract more consumers and to keep them for a long time
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