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What is the result of demassification of domestic markets? a . More homogeneous customer needs b . Reduced need for salespeople c . Necessity for
What is the result of demassification of domestic markets?
a More homogeneous customer needs
b Reduced need for salespeople
c Necessity for more tailored sales strategies
d Increased emphasis on global sales only
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
3rd edition
132747324, 978-0132747325
