What is the risk profile of the company Microsoft? (How much overall risk is there in this firm? Where is this risk coming from (market, firm, industry or currency)? How is the risk profile changing? What is the performance profile of an investment in this company? What return would you have earned investing in this company's stock? Would you have under or out-performed the market? How much of the performance can be attributed to management? How risky is this company's equity? Why? What is its cost of equity? How risky is this company's debt? What is its cost of debt? What is this company's current cost of capital?