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What is the role of market research in international marketing? To gather and analyze data about customers, competitors, and market conditions in foreign markets. To
What is the role of market research in international marketing? To gather and analyze data about customers, competitors, and market conditions in foreign markets. To develop marketing strategies for d
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
