Question
What is the role of physical evidence in the marketing of a business service? From source: Hutt, Michael D., and Thomas W. Speh. Business Marketing
What is the role of physical evidence in the marketing of a business service?
From source: Hutt, Michael D., and Thomas W. Speh. Business Marketing Management: B2B. Cengage Learning, 2017.
Chapter 9
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
