Question
What is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the
What is the series of decisions advertisers make regarding the selection and use of media that will
optimally and cost-effectively communicate the message to the target audience?
a. promotional implementation
b. marketing mix planning
c. media planning
d. media targeted selection
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
