What is the structure of the industry in which the firm is located? What are some of the competitive forces at work in the industry?Are there new entrants to the industry? What is the relative power of suppliers, customers, and substitute products and services over prices? Is the primary basis of competition quality, price, or brand? What are the direction and nature of change within the industry?From where are the momentum and change coming? How is the industry currently using information technology? Is your organization behind or ahead of the industry in its application of information systems? Has your organization aligned IT with its business strategy and goals?Submission status