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what is the summary of the article Conceptualizing, Measuring, and Managing Customer-Based Brand Equity in 2500 words? what are the three ways they use?

what is the summary of the article "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity " in 2500 words? what are the three ways they use? what are the three ways they should be using it? what are the three recommendations z

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