What is the target market & market segments? Also the Program Goals & Objectives?

Information:

The organization which we have joined to put on our event is The Hong Kong Federation of Youth Groups. The HKFYG is the city's largest youth service organization, it provides opportunities and facilities for young people's social, educational, cultural, emotional, and physical development sation. Since its establishment in 1960, the HKFYG has provided opportunities and facilities for the social, educational, cultural, emotional, and physical development of young people. Income is obtained primarily from government subvention, as well as grants from the Community Chest of Hong Kong, the Hong Kong Jockey Club Charities Trust, other trust funds, programme fees, and both private and corporate donations.

Agency Culture & Mission

The HKFYG has 22 Youth S.P.O.Ts. These youth centers provide space and opportunity to learn and develop. They focus on Strengthening Classroom Learning, continuous Learning Opportunities, and Experiential Learning in a Societal Context, offering tailor-made programmed in combination with other provided services. Each S.P.O.T. is equipped with an M21 community studio to facilitate development in creativity and enhance interaction with the community through social media. The NEIGHBOURHOOD First project has become a core component of community-based services through the S.P.O. Ts, while the Community Team Sports project encourages young people to get physical by participating in sporting activities and learning the values that come with team play. PH2 is Hong Kong's first all-purpose Youth Hostel. It aims to create an enabling residential community for working young people, nurturing competencies in life skills, social networking, and financial planning.

Through existing Outreaching Social Work Teams, Extended Service for Young Night Drifters and the Youth Support Scheme, the HKFYG Youth Crime Prevention Centre (YCPC) provides five categories of service: prevention and education, crisis intervention and professional assessment, counselling and treatment, multi-disciplinary collaboration and advocacy. There are innovative and effective services for youth at risk, young offenders, victims and all family members in three main areas: youth crime and deviance, sex-related crises and drug abuse. The Youth Law website and App, along with the YCPC Hotline, provide information on youth deviance and delinquency and ways to seek help. The WL Residence provides short term residential service for youth.

Building on this solid foundation, the HKFYG has revitalised the former FanLing Magistracy and established the HKFYG Leadership Institute with a new lodge. The programmes of the Institute are targeted at secondary and tertiary students and young executives, which are under five Schools. Each school places importance on instilling Leadership Skills, developing Communication Abilities, enhancing an Understanding of China, ensuring Global Exchanges and encouraging Public Engagement. One such programmed is "Hong Kong 200", which nurtures student leaders with competency and commitment. There are also partnerships with some renowned global organizations, all of which enable local young leaders to learn from international peers.

The Hong Kong Federation of Youth Groups has always adhered to its youth-oriented service mission, providing professional and diversified services and activities for young people in Hong Kong, so that they can achieve balanced development in moral, intellectual, physical, social, aesthetic and aesthetic aspects. In the future, the HKFYG will continue to strive for excellence and become a professional, progressive, and forward-looking youth service organization in Hong Kong, striving to realize our vision of nurturing the healthy development of young people and igniting hope for a civilized society.

We are committed to growing with the young generation and helping them to become the successors of society: rooted in Hong Kong, connected to the motherland, with an eye on the world and a future. We do our utmost to nurture a new generation of young people who love their country and their nation. To participate in the building of society and to take up civic responsibility. To uphold the rule of law, to pursue truth and equality, to promote democracy and science, to develop creative potential, and to build a positive life

Agency Goals & Objectives

Goal 1

The Hong Kong Youth Association is dedicated to fostering the interest of youth in team sports such as sepak takraw.

We attract young people by organizing various sepak takraw events and competitions. We also invite professional coaches and players to provide training and skill opportunities for youth.

Through these measures, we hope that youth can learn the importance of teamwork, physical fitness, and social networking.

In the future, we hope to improve these activities to attract even more youth participation and provide better training and skills to promote their interest in team sports.

Goal 2

provide information on youth deviance and delinquency and ways to seek help

How Sepak Takraw helps delinquent youth:

1. Improving physical health: Sepak takraw is a sport that requires frequent physical activity, which helps to improve the physical health of youth.

2. Enhancing teamwork skills: Sepak takraw is a sport that requires teamwork, and participating in it can help youth to enhance their teamwork skills.

3. Boosting self-confidence: By achieving good results in competitions, youth can boost their self-confidence.

4. Fostering social connections: By participating in sepak takraw, youth can foster social connections with others.

5. Providing a healthy activity outlet: Sepak takraw is a healthy activity outlet that provides youth with more opportunities to unleash their potential and feel a sense of accomplishment.

6. Improving self-worth: By participating in sepak takraw, youth can improve their self-worth, reducing the risk of committing crimes.

Goal 3

Promoting youth leadership

How Sepak Takraw Can Enhance Youth Leadership Skills:

1. Encouraging collaboration and teamwork: Sepak takraw requires players to work together as a team, which can help youth to develop their leadership skills.

2. Developing problem-solving skills: Sepak takraw often presents challenges to players, which can help youth to develop their problem-solving abilities.

3. Cultivating decision-making abilities: Sepak takraw requires players to make quick and effective decisions, which can help youth to develop their decision-making abilities.

4. Building self-confidence: By participating in sepak takraw and achieving good results, youth can boost their self-confidence and further enhance their leadership skills.

5. Providing opportunities to be in control: In sepak takraw matches, youth can play a leadership role on the court, providing them with opportunities to practice their leadership skills.

6. Encouraging positive behavior: Sepak takraw promotes healthy competition and positive behavior, which can help youth to develop their leadership skills and become positive role models for others.

Target Markets 8: Market Segments Identify both the target market and the segments within the target market. Segments may include: 0 Leisure Needs 0 Type of leisure 0 Benefits sought (social interaction, physical activity, achievement) 0 Socio-demographic 0 Income, Sex, Age or life cycle stage, Ethnicity o Behavioural - Skill-level - Pre-existing relationships 0 Usage preference (frequency, time) 0 Geographic 0 Region in world, country or city 0 Local or visitor Potential barriers to participation within market segments must also be addressed and ideally, considered in the program design. 5. Program Goals & Objectives Program goals Key Points: They are broad statements of intent Start with a verb eg. establish, promote, create, begin etc. Address needs of all key stakeholders (this includes yourself) Provide a basic outline of the experience for each stakeholder (not the event) Provide direction for the programmer (performance objectives, program design) Program objectives Key Points: O They are specific statements of intent 0 Expect 2 to 3 for each goal 0 What you aim to accomplish (how you will achieve the related goal) C SMART (specific, measurable, achievable, relevant and time bound)