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What is the term coined by Eli Pariser, which is a state of intellectual isolation that allegedly can result from personalized searches when a website

What is the term coined by Eli Pariser, which is a state of intellectual isolation that allegedly can result from personalized searches when a website algorithm selectively guesses what information a user would like to see based on information about the user, such as location, past click-behavior and search history?
A media isolation
An echo chamber
A filter bubble
A social media
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