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What is the term for a visual layout of video? what is text that follows up and often explains the headline of a an ad

  • What is the term for a visual layout of video?

  • what is text that follows up and often explains the headline of a an ad called?

  • What do copywriters call language that is rather meaningless in an ad, such as the use of the word very or nice?

  • what do copywriters call copy that is written from the point of view of the company or product and not from the customer viewpoint?

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