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What is the term for the current value of all profit anticipated from one customer during the entire time they are a customer of an
What is the term for the current value of all profit anticipated from one customer during the entire time they are a customer of an organization? a. Customer lifetime value (CLV) b. Total estimated customer profits (TECP) c. Net Promoter Score d. Complete buyer value (CBV)
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Intermediate Accounting
Authors: James D. Stice, Earl K. Stice, Fred Skousen
16th Edition
324376375, 0324375743I, 978-0324376371, 9780324375749, 978-0324312140
