What is the total number of customers for Vodafone Australia in the market place? Who are they? Identify who are the primary purchasers of the product(s) in this marketplace;

Describe the most pertinent segmentation dimensions for your market (e.g., demographics, behaviours, geographic regions, purchase habits, resistance to change, adopter categories (i.e., innovators, early adopters etc.), familiarity with access to technology etc.