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What is the underlying problem in this case from Fender CEO Andy Mooney's perspective? What are some of the causes of this problem? Do you
- What is the underlying problem in this case from Fender CEO Andy Mooney's perspective?
- What are some of the causes of this problem?
- Do you believe Fender's strategy and plans will turn around the company? Explain.
- And this one application question. (It is #5 in Application of Chapter Content section) : Based on CEO Mooney's standard for success in making sure beginners stick with their guitars, develop a planning/control cycle to make sure Fender is headed in the right direction
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
