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What is the underlying theoretical basis of IMC? Group of answer choices When communication is integrated, people of all races and ethnicities feel welcome to
What is the underlying theoretical basis of IMC? Group of answer choices When communication is integrated, people of all races and ethnicities feel welcome to use the product. When communication is integrated, the total impact should be greater than the sum of the parts. When communication is integrated across elements of a promotional mix, the total cost is usually less. When communication is integrated with pricing and distribution, the impact on the bottom line is more positive
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