Question
What is the value add for researchers to approach social media research systematically rather than anecdotally? What sources of error are common in social media
What is the value add for researchers to approach social media research systematically rather than anecdotally? What sources of error are common in social media research?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
