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What is the worst interpretation and why? What is the worst interpretation on exhibit 8 of Walmart case below? Ratio of each firm for each
What is the worst interpretation and why?
What is the worst interpretation on exhibit 8 of Walmart case below? Ratio of each firm for each location is presented in parenthesis. Exhibit 8 Wal-Mart's and Competitors' Store Locations by Lifestyle Region Affluent/ Mid/Downscale Inner Small-Town Rural Elite Subs City Living America Wal-Mart Discount Stores 375 (14.2%) 159 (6.0%) 217 (8.296) 673 (25.4%) 1,227 (46.3%) Kmart Discount Stores 465 (22.296) 216 (10.3%) 411 (19.6) 544 (26.0%) 458 (21.9%) Target Discount Stores 414 (41.56) 123 (12.3%) 197 (19.7) 218 (21.8%) 46 (4.6%) Wal-Mart Supercenter 67 (7.046) 44 (4.6%) 61 (6.495) 247 (25.9%) 535 (56.0%) Super Kmart 27 (26.0%) 12 (11.56) 20 (19.296) 27 (26.0%) 18 (17 3%) Meijer 49 (33.8%) 15 (10.3%) 8 (5.56) 60 (41.4%) 13 (9.0%) Super Target 25 (67.6%) 0 (0.0%) 4 (10.8%) 6 (16.296) 2 (5.46) Wal-Mart Neighborhood Market 8 2 5 5 0 Source: Adapted from Spectra (from Management Ventures). One store may fit more than one lifestyle. (a) Walmart's competitive scope is focused in terms of locations. (b) Kmart's competitive scope is focused in terms of locations. (c) Target's competitive scope is focused in terms of locations. (d) Walmart's competitive scope is more focused than that of Kmart in terms of locationsStep by Step Solution
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