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What is the worst interpretation on exhibit 8 of the Walmart case below? The ratio of each firm for each location is presented in parenthesis.

What is the worst interpretation on exhibit 8 of the Walmart case below? The ratio of each firm for each location is presented in parenthesis.

Exhibit 8 Wal-Marts and Competitors Store Locations by Lifestyle Region Affluent) Mid/Downscale Subs Inner City Small-Town

(a) Walmart’s competitive scope is focused in terms of locations.

(b) Kmart’s competitive scope is focused in terms of locations.

(c) Target’s competitive scope is focused in terms of locations.

(d) Walmart’s competitive scope is more focused than that of Kmart in terms of locations.
 

Exhibit 8 Wal-Mart's and Competitors' Store Locations by Lifestyle Region Affluent/ Mid/Downscale Inner Small-Town Rural Elite Subs City Living America 375 (14.2%) 465 (22.2%) 414 (41.5%) 217 (8.2%) 411 (19.6%) 544 (26.0%) 458 (21,9%) 197 (19.7%) 218(21.8%) 673 (25.4%) 1,227 (46 3%) Wal-Mart Discount Stores Kmart Discount Stores Target Discount Stores 159 (6.0%) 216 (10.3%) 123 (12.3%) 46 (4.6%) Wal-Mart Supercenter Super Kmart Meijer Super Target 67 (7.0%) 27 (26.0%) 49 (33.8%) 25 (67.6%) 44 (4.6%) 12 (11.5% 15 (10.3%) O (0.0%) 61 (6.4%) 20 (19.2%) 8 (5.5%) 4 (10.8%) 247 (25.9%) 535 (56.0%) 27 (26.0%) 60 (41.4%) 6 (16.2%) 18 (173%) 13 (9.0%) 2 (5.4%) Wal-Mart Neighborhood Market 8. Source: Adapted from Spectra (from Management Ventures). One store may fit more than one lifestyle. 2.

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