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What is the wrong, with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality.

  • What is the wrong, with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality.

  • Offer suggestions to George stein on ways of identifying quality dimensions GCAs costumers consider important.

  • Develop a short questionnaire to be filled out by GCAs customer s that evaluates how customers define quality.

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