What is true about Exchanges and Relationships Select one O a Marketers want to build strong relationships by consistently delivering superior customer value Ob All are true about exchanges and relationships pertaining to the hospitality and tourism sector O c Marketing consists of actions taken to build and maintain desirable exchange relationships with target markets Od Beyond simply attracting new customers and creating transactions, the goal is to retain customers and grow their business with the company O e Marketing occurs when people decide to satisty needs and wants through exchange