Question
What is true of consumer promotions? a) Examples are public relations, product placements and Out-of-home ads. b) Consumer promotion creates lasting purchase habits. c) They
What is true of consumer promotions?
a) Examples are public relations, product placements and Out-of-home ads.
b) Consumer promotion creates lasting purchase habits.
c) They are also known as "trade promotions".
d) They are short-term marketing tools used to encourage immediate consumer purchase.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
