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What is true of differentiation? a . Bases of differentiation are only limited by creativity. b . A difference must exist to create an advantage.

What is true of differentiation?

.

Bases of differentiation are only limited by creativity.

.

A difference must exist to create an advantage.

.

Firms can only differentiate using bricolage.

.

Customers must either perceive or value a difference for an advantage to be created.

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