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What is Verizon's segmentation strategy? Who does the company serve? Regarding its core segment, or segments, what does Verizon offer to its customers? Using the

  1. What is Verizon's segmentation strategy? Who does the company serve?

  1. Regarding its core segment, or segments, what does Verizon offer to its customers?

  1. Using the Porter model, which generic business-level strategy is Verizon pursuing?

  1. What resources underlie Verizon's strong competitive position? How difficult is it for rivals to match Verizon's resources? Does Verizon have a sustainable competitive advantage?

  1. What do you think Verizon needs to do to maintain its competitive advantage going forward?

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