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What is your understanding of Nike s issues at the time of the case? Do you have any concerns about Nike that you would like
What is your understanding of Nikes issues at the time of the case? Do you have any concerns about Nike that you would like to
communicate to Kim Ford? Financially or strategically speaking or otherwise?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
