What is Zara's generic business strategy? How effective is this strategy? To answer these questions identify critical resources and capabilities in Zara's value chain that help to make this strategy successful. What is Zara's corporate strategy? Identify and explain Zara's general (i.e., related or unrelated) and specific (i.e., vertical or horizontal integration) corporate strategies. Should Zara manufacture fashion merchandise internally? To justify your answer, discuss the transaction characteristics asset specificity, opportunism, frequency, and uncertainty that might explain Zara's "make" versus "buy" decision