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What key forces impact Costco business during covid? What is the Costco Vision/mi8ssion statement? What is the Costco's top 2 business goals/priorities? Describe 2 of
- What key forces impact Costco business during covid?
- What is the Costco Vision/mi8ssion statement?
- What is the Costco's top 2 business goals/priorities?
- Describe 2 of the Costco's business culture (beliefs, values or attitudes of those who work at the company)
- Who are the Costco's key customers?- Give examples?:
- Who are the Costco's key competitors? - Give examples?
- Outline a recent (ideally within the last 4 weeks) news story about Costco
- Information Sources:
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
