What kind of information CANNOT be obtained from a keyword context?

A. The type of competition an the words other sites are favoring

B. The words search engines are automatically putting together in terms of synonyms

C. Searchers' specific types of preferences

D. The order in which people use search terms and the order reflected in the results.

True or False: In keyword competition, the amount of search volume plus the amount of competition equals the level of opportunity.

What HTML tag can be set to display description text under the title of a page listed in search engine results?

A.

B.

C.

D.

Understanding how a search engine works is critical for developing a keyword strategy. Which of the following steps does NOT correctly describe how a search engine works?

A. Search Engines like Googlebot crawl your entire website multiple times a day

B. Search engines read and discover links through sitemaps

C. Search Engines follow links to other pages on the same website

D. Search engines follow links from other sites

People look for more singular phrases when they engage in which option?

A. Shopping

B. Gathering Information

C. Getting ready to buy

D. Asking Questions

Search engines can pick up ranking signals from specific html elements. Which html code is also beneficial for SEO?

A. Footer and sidebar HTML tags

B. Header tags (H1, H2, H3)

C. Style attributes (small text, subscription text, italics etc)

D. Quotation and citation elements

True or False: The combination of segmentation and personalization is the single most important element to increase open rates

A. True

B. False

Effective email marketing campaigns happen in linear stages culminating in measuring effectiveness

A. True

B. False