What legal rule will be used by the court to resolve this issue?

A seller has the privilege to lie its head off so long as it says nothing specific, on the theory that no reasonable man would believe him.

A seller may not intentionally induce another to engage in a transaction through misrepresentation of material facts.

Advertisements must be fair to consumers who are ignorant, unthinking and credulous.

A deceptive statement is a representation, omission or practice, that is likely to mislead consumers acting reasonably under the circumstances, and that is material.