What makes a competitive advantage sustainable or durable as opposed to temporary O is having the lowest costs per unit sold and the biggest market share of any company in the industry. O is having a greater number of resource strengths and competitively valuable capabilities than rivals. O is having a bigger percentage of loyal customers than rivals, coupled with the ability to charge a lower price than rivals. O are actions or elements in a company's strategy that cause an attractive number of buyers to have lasting reasons to purchase the company's products or services, despite competitors' best efforts to nullify or overcome those reasons. O is the capability to produce a truly top-notch product with unmatched quality and performance features.