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What market does Le Pliage participate in (i.e. what business is Le Pliage in)? Is it the same as Longchamp? you need to identify appropriate

  1. What market does Le Pliage participate in (i.e. what business is Le Pliage in)? Is it the same as Longchamp?
  2. you need to identify appropriate alternatives and do a thorough assessment to select the most appropriate market definition based on the customer and how they view the market.

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