What marketing objective is Uber trying to achieve through this email campaign?

Generating demand

New customer acquisition

Increasing sales

Building customer loyalty

$$ Incorrect

Feedback:

All brands are keen on retaining their existing customers because all firms incur a certain amount of cost for acquiring new customers, which depends on the type of industry they operate in$.$ The email campaign is targeted toward the announcement of a new service and does not provide enough evidence about retaining old customers.