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What marketing orientation/s should a marketing manager follow at a luxury holiday resort? Justify the answer. An organization focus (and subsequently its marketing) is centred
What marketing orientation/s should a marketing manager follow at a luxury holiday resort? Justify the answer.
An organization focus (and subsequently its marketing) is centred around five key categories, classified into the following orientation groups:Production orientation, product orientation,sales orientation, societal orientation and market orientation.
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