Question
What mental accounts do you have in your mind about purchasing products or services? Do youhave any rules you employ in spending money? Are they
What mental accounts do you have in your mind about purchasing products or services? Do youhave any rules you employ in spending money? Are they different from what other people do? Do youfollow Thailer's four principles in reacting to gains and losses?
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Cornerstones of Financial Accounting
Authors: Jay Rich, Jeff Jones
4th edition
978-1337690881, 9781337669450, 1337690880, 1337690899, 1337669458, 978-1337690898
