What might be a strategy you would pursue based on the environmental factors he was facing?
Find ways to make the steak and seafood items better suited for takeout and delivery.
Take out an advertising campaign promoting the "buzzy" bar scene and atmosphere.
Open a new dining room to expand banquet service.
Hire additional wait staff.

Why is a macro environmental analysis important for managers?
It gives you an understanding of important external factors that influence your business.
It gives you an understanding of your employees.
It offers insight into the effectiveness of your advertising is effective.
It gives you an understanding of your suppliers.