What mistake can companies make when they define their core business?

being myopic

seeing the big picture

being too strategic

being too technical

Amos does not want to find new customers or create new products. Instead, he is opening more stores and improving the marketing mixmore intriguing advertising, better pricing, better reward program, better in-store service, better store ambiance, etc. What strategy is he using?

market penetration

product development

market development

diversification