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What name is used to refer to the generational cohort following the Millennials? What are the characteristics of the generational cohort following the Millennials? How
- What name is used to refer to the generational cohort following the Millennials?
- What are the characteristics of the generational cohort following the Millennials?
- How does this generational cohort differ from Millennials? How is it similar?
- What marketing strategies could be used to target this younger generational cohort?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
