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What phrase best describes relationship marketing? a) Reciprocal trading in terms of buying and selling from each other's company b) A small number of customers

What phrase best describes relationship marketing?

a) Reciprocal trading in terms of buying and selling from each other's company

b) A small number of customers to whom the best standard of customer care is given

c) Contacts with customers over time rather than over single transactions

d) Quality products delivered exactly when required

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