what plans you have for measuring brand performance in YOUR Adaptive Branding Project. (PRADA IS THE BRAND)This is a chance to preview an essential section of your Plan; Implementation, Evaluation, and Control. What variables will you use to judge brand performance under your Plan? What will you do to course correct if your results do not follow your Plan? What tools will you use to take measurements of brand performance. While it is acceptable to cite the e-text as a start to this Discussion, go further and see what research reveals in the techniques of measuring brand performance.