What price would you recommend for each based on the willingness of customers to pay?

DRINKWORKS APPLIANCE Price % Willing to Pay COCKTAIL PODS $499 1.6% $399 2.1% $299 3.8% $249 4.7% $199 6.9% $149 10.5% Price $2.00 $6.00 39.1% $5.00 45.5% $4.50 46.0% $4.00 51.5% $3.00 57.4% 72.8% % Willing to Pay NON-ALC MIXER PODS Price % Willing to Pay BEER / CIDER PODS Price % Willing to Pay $4.00 7.2% $3.00 15.2% $2.50 21.6% $2.00 31.8% $1.00 72.7% $4.00 35.3% $3.00 42.0% $2.50 44.5% $2.00 51.7% $1.00 55.1% Source: Drinkworks Research, October 2017. Note: N = 2,300. Data are disguised to protect confidentiality. DRINKWORKS APPLIANCE Price % Willing to Pay COCKTAIL PODS $499 1.6% $399 2.1% $299 3.8% $249 4.7% $199 6.9% $149 10.5% Price $2.00 $6.00 39.1% $5.00 45.5% $4.50 46.0% $4.00 51.5% $3.00 57.4% 72.8% % Willing to Pay NON-ALC MIXER PODS Price % Willing to Pay BEER / CIDER PODS Price % Willing to Pay $4.00 7.2% $3.00 15.2% $2.50 21.6% $2.00 31.8% $1.00 72.7% $4.00 35.3% $3.00 42.0% $2.50 44.5% $2.00 51.7% $1.00 55.1% Source: Drinkworks Research, October 2017. Note: N = 2,300. Data are disguised to protect confidentiality