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What product did Christiaan Maats design? Can you explain each of the 4 elements of the sweet spot (Utilitarian Function, Emotional Attitude, Belief/Purpose, Cultural Style)?
- What product did Christiaan Maats design?
- Can you explain each of the 4 elements of "the sweet spot" (Utilitarian Function, Emotional Attitude, Belief/Purpose, Cultural Style)?
How did IDEO get started?
What is their design philosophy?
Who are their clients?
- What is Phase 0?
- What does Simmons need from IDEO?
- Why did "team Simmons" at IDEO continue with the project, even completing phase 1, without prior authorization from Simmons?
- Do you think the Simmons project done by IDEO was successful? Why/why not?
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Digital Business And E Commerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
7th Edition
1292193336, 978-1292193335
