1. What product was the commercial for?
2. What channel was it on and what time did you see it?

1. Describe the commercials you liked.
   1. What happened, what was the point?
   2. Was it memorable?
   3. Do you think it "sold" the product?
   4. Was the commercial unique and/or creative in any way? Why was it memorable?
   5. After seeing this commercial will people be motivated to buy the product?

1. For the commercial you didn't like
   1. What happened, what was the point?
   2. Why didn't you like it? Be specific - bad actors, stupid commercial, bad script, you didn't get it, etc.
   3. If you could re-make this commercial what would you do differently? BE SPCEFIC - how would you change the script? What different actors would you choose? How would you represent the product differently? Whatever you didn't like tell me how you would change it if you could re-make the commercial.
2. Did you think the channels and the time the commercial aired was appropriate for this product? Think of time of day, channel, program it appeared in - all relating to demographics and psychographics. Tell me what you think and WHY