What resource strengths and resource weaknesses does your company have? What external market opportunities for growth and increased profitability exist for your company? What external threats to your company's future well-being and profitability do you and your co-managers see? What do the four SWOT lists indicate about your athletic footwear company's present situation and future prospects? Where on a scale of 1 to 10, where 10 = "exceptionally strong" and 1 = "alarmingly weak" does the attractiveness of your company's situation rank?