1. What role do social capital and influence play in online communities?

2. Where does social media marketing planning fit into an organization’s overall planning framework?

3. What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transition phase and eventually move into the strategic phase?

4. What are the steps in social media marketing strategic planning?

5. What forms of paid media can be used in social communities? Why is paid media important to social media marketers?

6. What is the role of social publishing in social media marketing? How do social media marketers utilize search engine optimization and social media optimization to meet marketing objectives?

7. How can social content be promoted? What role do social news and social bookmarking sites play in content promotion?