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What role does media convergence play in reshaping traditional boundaries between media platforms and industries, and how does this phenomenon impact patterns of media consumption
What role does media convergence play in reshaping traditional boundaries between media platforms and industries, and how does this phenomenon impact patterns of media consumption and cultural engagement?
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Global Marketing
Authors: Mark C. Green, Warren J. Keegan
10th Global Edition
1292304022, 9781292304021
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