What role does the mission statement play in the planning process? Sets purpose of business Sets company direction Links strategy and operations Guides day to day activities Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal? Increase data licensing revenue by 50% Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set? Launch \#Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own \#twitternovela story with Vines Acquire new users globally with a focus on stimulating primary demand in Latin America Increase number of user timeline views 15% year-over-year Secure agreements with 5 Latin American telenovela actors and actresses who will participate in \#Twitternovela by February 1