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What sections does a marketing plan include? How can companies monitor and improve marketing activities and performance (called marketing metrics)? Please provide appropriate references to
- What sections does a marketing plan include? How can companies monitor and improve marketing activities and performance (called marketing metrics)? Please provide appropriate references to your response.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
