What separates a powerful strategy from a run$-$of$-$the$-$mill or ineffective one?

the ability of the strategy to keep the company profitable

the proven ability of the strategy to generate maximum profits

the speed with which it helps the company achieve its strategic vision

management's ability to forge a series of actions, both in the marketplace and internally, that sets the company apart from rivals and produces sustainable competitive advantage

whether it allows the company to maximize shareholder value in the shortest possible time.

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