What should be the Corporate Strategy for this new strategy for Unilever fir 5 years?

Strategic Alternatives Recommended Strategies:

Based on a comprehensive review of the company's current state, it is recommended to pursue a strategic alternative represented by (S1, S3, T3, T4) focusing on investing in R&D, adopting new and sustainable technologies, and engaging in collaborations with tech-driven partners. This initiative aims to propel the company forward by enhancing product design, manufacturing processes, supply chain management, and customer experience.

S1 Strong Brand Portfolio

S3 Sustainability Advantage in Material Sourcing

S4 Global Presence

T3 Technological Disruptions

T4 Intense Competitive Market

TOWS Matrix : S/T Strategies 1. (S1, S3, T3, T4) Investing in R&D, new technologies, and sustainable technologies for manufacturing processes, products, and materials, such as AI and actively participating in collaborations and partnerships with technology-driven companies to improve product design, manufacturing processes, supply chain management, sustainable material sourcing, customer experience, and enhance efficiency. Strengthen its brands by highlighting its sustainable attributes and showcasing its commitment to sustainable sourcing and production practices.